These dyes give the drinks more bright colors than those that are free of artificial colors. The company’s products that contain dyes still have wide patronage, this is because they have more attractive colors than the regular ones and are more visually appealing. That being said, the dye-free Gatorade is not as popular and widely available as the regular ones that contain dyes. However, some people have reservations about food and drinks that contain artificial dyes for reasons best known to them. This drink is a brightly colored sports drink. Hence a lot of people are cutting off drinks and food that contain dyes. This dye-free Gatorade is a way to appeal to more customers who want dye-free products.Ī Lot of beverage companies have also copied this trend of not including coloring in their products. Customers who have concerns about dyes in their drinks are now provided with more options. ![]() Even if there is no proven evidence of that fact yet, some studies have shown that consuming artificial dyes can cause health-related issues like ADHD and cancer. People are now more aware of the potential health dangers associated with consuming artificial dyes and this has been a source of concern. ![]() To appeal to such customers, Gatorade now makes a dye-free version of this drink. But, they don’t want to suffer the consequences of artificial dyes. However, some health-conscious people still want to benefit from the rich flavor of the drink. Its many various flavors provide a wide range of options for consumers, and a good number of Gatorade flavors have artificial dyes. ![]() Gatorade is advertised as a beneficial sports drink for those who exercise or engage in other high physical activities.
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